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It’s been two years since I published the booklet version of my podcast Tangerine Dreams. To celebrate, I’ll be sharing the transcription of each interview over the coming weeks. You can see all the posts here.

I have been a fan of Ciara O’Doherty for a long time now. As an impressionable, bored teen in the country I had a major interest in the world of bloggers. I would spend hours reading their posts, keeping up to date with their social media and watching their videos. Like most of my phases, it eventually passed. But one blogger in particular always kept my interest. I first met Ciara at an event and I was so delighted to finally encounter a genuine inspiration of mine. Launching this series, it seemed only natural that I would speak to Ciara being one of my inspirations for my work and my outlook. I would be lying if I said that I wasn’t nervous interviewing someone who I admire so much but she was so lovely and relaxing. One evening, at the end of our separate busy days, we organised to meet up in the city for a glass of Prosecco and a chat.

Do you think that people underestimate the amount of work that goes into running a blog?

Yes I think that they do and I know I’m probably coming from a slightly biased perspective because I have been blogging for five years, but I do think that the essence of blogging is making it look effortless just like when it comes to musicians and painters and stylists and anybody that’s creative the whole point of it is to make it look like it’s so so effortless. And with blogging what we usually put out there for the most part are our highlight reels, so we put out the beautiful edited photos, the stylised look book shoots, the outfits that we curate and all this kind of stuff but there is a tremendous amount of work that goes in behind that that a lot of people don’t see. Now what I’ve started to do is to share the behind the scenes, a lot of bloggers are starting to do this. I don’t feel like that many are doing it in Ireland but I wanted to start of share what goes into a blogger’s job I suppose because for me and for many other people in Ireland it is my full time job so the kind of day that I put in, my work hours are ridiculous I know that I spend too much time at my desk. If I was working for someone I would be overworked but because I love it so much I don’t mind.  But I definitely feel like there is a sense of people underestimating the amount of work that goes into it and it’s fine, it’s understandable, I get why people think that because what were putting out is all very edited and very lovely looking. But yes absolutely I try my best to show people the behind the scenes of it because I think they appreciate the story more when they know how much blood sweat and tears goes into it.

As a student journalist, a lot of my friends are journalists and would like to run a blog, but I constantly hear them saying that no one would care about what they have to say. What would you say to them?

You know what that is something that I hear people say all the time and it’s so so silly. Like it’s understandable because Irish people in general, were very humble and very grounded and there’s this kind of idea of like “awh sure why would anyone care what I have to say” and that’s how every single blogger starts off. You start off publishing your content into the ether of the internet, nobody’s reading it unless you’ve been building up your social media pages and you already have a platform before you start. But for the most part when people start they start small. So you just build it. Now when I started my blog, I mean my parents didn’t even read it because they didn’t know what it was, but I don’t really think I had any readers for my first ten or twenty posts. But I just put them out there, I treated it like a diary so if the only thing holding you back from starting a blog is the fear that no one is going to read it, then you kind of need to put that fear aside because that’s something that everybody faces when they start. That’s how you build it. That’s the whole point is to build it up from the ground so I would tell them to stop worrying and just do it.  

So from where I can see, a lot of people are quite critical of the culture amongst bloggers (if that’s the right way of putting it). What do you think of that?

I would agree, I think people are quite critical of it but I understand why they are and I think that even though I’m someone who has been blogging for five years and it is my job now, I still try to see things from both points of view and I think it’s really important to be really self-aware. So, when you have somebody on the outside looking at a blogger’s job, again, coming back to the fact that for the most part we only showcase our highlight reels and all these fabulous things that were doing, it makes sense that people would look at it and go “what is their job, what are they actually doing, how can they get these gifts or these trips or whatever?” I understand why people are critical, I also think that blogger’s personalities vary so so much so while someone can be very humble and be very grateful and can come across as being very relatable, with other bloggers (and again this is just something that’s across the world) people’s personalities can vary. You can get people that can maybe come across a little bit boastful, like I’m not naming any names this is something that’s a worldwide thing. It’s just different people’s personalities so I think that sometimes when people are critical of bloggers they might see someone who is maybe not taking the best approach to telling their story or to sharing what they’re doing. It’s everybody’s right to tell their own story but I think sometimes it can be difficult for somebody who is working really hard to look at a blog or someone’s lifestyle online. If they’re only showcasing their highlight reel, I can understand why someone would be critical of that because it can veer into the side of being really boastful and that’s not good and I’m not about that at all. I certainly hope that I’m not. You can see it sometimes and I would be critical of that. As a blogger myself, I would be critical of other bloggers and I think that it’s important that because it’s such a new industry that we are critical. Just like we’re critical of journalists and of stylists. For something that’s so new and that has exploded, it’s important that we are self-aware both as readers and as bloggers so I agree with you, I think it’s something that’s there and I don’t necessarily think it’s a bad thing.

Do you think that Dublin is the best place in Ireland to be a blogger?

Well I’m not from Dublin myself, which you know, I’m from Galway. I am such a Galway girl at heart and I started my blog in Galway. Now I started a really long time ago so there were not that many bloggers but I did really love starting in Galway it’s a beautiful place, there was so much inspiration everywhere and I really really enjoyed it. But like any creative industry, there are more commercial opportunities in the nation’s capital and it’s unfortunately just the way it is in so many different countries. Most of the PR companies are based there. A lot of the fashion events will be housed there. Now there are areas in rural Ireland that have incredible design, incredible talent so it’s not to say that there is nothing outside of Dublin because I completely disagree. Galway has the fashion innovation awards, there’s Cork fashion week, there are so many amazing things around the country that are worth seeing and worth being part of but I do think that if you are into the business side of blogging. Business wise, Dublin is the hub for a reason. There are so many contacts there so I think that if you are very serious about it, it’s important to have a link there. Maybe you can commute, I don’t necessarily think somebody has to move, especially because blogging is so digital and you can do it remotely, you can do it from anywhere. I started to build mine from Galway in my bedroom. So you can do it anywhere, but unfortunately like every country, your capital is going to have a certain amount of commercial opportunities that other places won’t really have. Which makes me sad because I love the country so much. I think it’s important to have a mix, especially to showcase to your readers that if you are blogging, there is more to the country both in terms of fashion, in terms of inspiration, in terms of things to do outside of the capital. I think you’ll get to a different sort of audience if you reach outside of those boundaries.

So obviously, as you said, there weren’t that many bloggers around when you started out. Where would you have got your inspiration from and where do you continue to get it from now?

It makes me so happy to talk about this because things really have changed so much. And I don’t think it’s a bad thing but I love that I was an OG blogger in the sense that I had absolutely no idea that this would ever be a business. I remember the first time a company offered me to pick one of their dresses and I literally nearly died. I felt like I was getting an Oscar I was like “you want me to have one of your dresses!?” Now I’m so jaded and for me, there are so many things that come into question when I work with a brand. When I started my blog, the reason was that I wanted it to be like a mood board. You have accounts now like Tumblr and Pinterest. Tumblr was around when I started, it was actually the original platform that I started on, but things like Pinterest hadn’t even happened yet. So for me if you go to my earliest posts and they’re there, I have not removed them. I love doing this with bloggers. If I see a huge successful blogger, I love going back to their day one. Sometimes there are people who remove their archives. I think mine are there, but there are ways that you can get to their first posts and it’s always so much fun because it’s so original and really pure. Most of the time you’ll see people from five or six years ago and everything, their hair, their clothing is completely different because there’s obviously not as much of a budget there as well. That’s really fun because I think it’s nice to see. But for me, to go back to your question (I’m such a rambler), my blog started as a mood board. I found inspiration from mostly the internet, but a lot of it was from characters in books and movies that I loved. One of the reasons why I loved blogging and I loved reading blogs was because I worked in Easons in Galway at the time. I worked there for about 5 years, best place ever, I loved it so much. They had loads of fashion magazines, they had American Vogue and they had Italian Vogue. But they still didn’t have all of the international ones. So what I noticed was that there was this kind of trend online of people buying the magazines, ripping out the pages and scanning the editorials and then they would upload them online. So if you went onto different people’s blogs, they would upload either the full editorial or they would upload their favourite snippets. They might pick out a theme and kind of work it into it. Interesting for me coming from Galway, which is such a beautiful place, but it wasn’t exactly a fashion capital. Not that I was super trendy, I started off going to thrift shops, I still do and for me it was very much a way of connecting with this…I don’t want to say sub-culture because blogging wasn’t necessarily punk when it started. But it was a sub-culture, it wasn’t something that was popular, people didn’t really understand it, so for me it was really, really fun to be part of it. That’s how I started online shopping and I started sharing links because even five years ago people weren’t online shopping, people didn’t know what ASOS was, they were weary of it. Whereas I was like “no there’s this website, you can get this stuff that’s like really inexpensive, you can find all this cool stuff. Because, I have to say it, we still don’t have a Zara or a H&M in Galway which is tragic. Galway has an amazing network of designers, there’s so much creative talent there, but for someone five years ago in college with a really, really limited budget, you were restricted to going to the same places which is why I went to thrift shops and used to find inspiration for styling online. So my blog was like an escapism and it also served as a little diary and I was able to find my inspiration from other bloggers as well.

Would you describe yourself as particularly confident or would you have when you started out?

So I actually do think that I’m a really confident person, but I think the reason why was because I never grew up as like the “cool girl.” I was very much, I don’t want to say a Tom boy, but I was a bit of a weird kid, which I’m so happy about. I absolutely love that. So I think that because my parents were brilliant, I grew up with three sisters and this kind of confidence was instilled in me. But I was always a bit left of field. I had friends but I definitely was just always a little bit strange in terms of the things I liked, the music that I would listen to, even the friends that I would have. I always gravitated towards the quirkier side of things. I think I’m actually a lot more mainstream now actually because my blog is so much more commercial I guess because it’s more of a business. But at the beginning, it was a lot weirder. So I think for me, my confidence didn’t really come from the blog being successful. It was there beforehand but I think it’s a huge factor in it being successful. Because you don’t have to be like everybody else but I think it’s important for people to have confidence to succeed in these industries because a certain amount of it is just believing in yourself. Whereas I like to think that my confidence isn’t brash or brazen, but it’s kind of like a quiet confidence. I’m not a quiet person at all but I feel like you don’t need to prove anything to anyone. My readers are my readers and I’m not everyone’s cup of tea and there are other bloggers out there in Ireland and internationally that are so much more popular. And I get that because I find my people and that’s perfect. I don’t need everyone to like me and I think it’s that understanding that if you get a snarky comment on one of your posts, you have to be okay with people not liking you. And that makes you so much more confident and so much more comfortable so I do think I’m a very confident person but I’m not a cocky person at all. I hope so anyway.

Speaking of snarky people, have you ever had a particularly bad experience where someone came at you for some reason?

No I haven’t had anyone come for me which is great. There’s been no like really vindictive people. I mean you get comments here and there from people that are just a little bit bitchy and some of them are more pointed than others. But again it comes back to that confidence where you’re like it’s okay. It doesn’t affect me personally if someone doesn’t vibe with my outfit or my post or whatever I’m putting out that day. Or me in general there’s always going to be people that didn’t like you and that’s cool. But I feel like my ethos has always been to not give it that much energy and then in turn, that has snuffed it out a little bit. Because I have friends in the industry that have had huge problems with negativity and real online hate. Like nasty, nasty stuff. And they always say that they wish that they’d given it no attention from the beginning. Because there was a time that they would argue back at every comment and try to prove their point and it comes to that stage where you just have to like let go. Because everyone is like “oh no I should be able to defend myself” and of course you should. 100% everyone should be able to defend themselves if somebody says something or does something. But the truth of it is is that you’re actually just so much better off to just ignore it. But I have had incidences, nothing has been particularly crazy, but to be honest I always try and deal with it in that sense. To be honest, selfishly, I kind of almost wear it like a badge of honour. I think Oscar Wilde has some fabulous quote about it which I’m not going to paraphrase because I know I’m not going to do it any justice. But if no one is giving you shit then I think you’re doing something wrong. Like there’s nothing wrong with a little bit of somebody going “oh I hate that top” Or “oh that was shite.” It’s grand. It doesn’t affect your work. If anything a bit of controversy, there’s nothing wrong with it. And I know people struggle with it and that it can be really bad but for me I’m very much tongue and cheek about it. If someone’s like “LOL you look shit,” my favourite reply is the nail painting emoji.

Oh yeah that’s brilliant.

So if someone’s like “excuse me?” I just put that up and let them deduct whatever they want from it. But like it doesn’t bother me.

Well that’s good.

Yeah it’s grand, I find it quite funny actually.

What’s your favourite form of social media?

YouTube’s not social media is it? I don’t think it counts, I think it’s more of like a platform. I would say my favourite form of social media is probably Instagram.

Your Instagram is brilliant. I love your Instagram.

Oh you’re so sweet. Like I have fun with it but it could be so much more curated and I could be so much stricter with it but to be honest sometimes I’m just like “no I want to share it.” So I think it’s nice to have that balance of not being really, really curated and having that bit of personality there. I’d say my favourite is Instagram even though it is really edited I do really enjoy it because I think it’s really beautiful. I love, love Snapchat for how raw and unfiltered it is. I think it’s really really fun and it has changed the game. When Snapchat first came out obviously it was like really young teenagers and people sexting each other or whatever. Which is good for them, but it really got picked up by the fashion industry like massively and also by celebrities in general. I really started to see it I want say only about eight months ago. Some of the bigger bloggers started to pick it up and use it for like behind the scenes. And then you started to see just a wave of people using it. I got onto it not too late, I was pretty early but not super early. But I do really really enjoy it. I have completely fallen in love with YouTube recently. I’ve started to do weekly vlogs so I feel like my vlogs are kind of taking away from Snapchat. My favourite would be Instagram but Snapchat has started to come in there and has started to usurp it because it’s so much fun. No actually do you know what? Selfishly I would actually say that Snapchat is my favourite for the single reason of the fact that it allows me to connect with my readers in a way that I never have before. So when it comes to Instagram and Facebook and Twitter, when people comment, it’s publicly. People don’t really DM you as much. But with Snapchat there’s this instant conversation and I’ve had amazing conversations with people who’ve followed me for years or people who are just newcomers and want to know more about what I’m about and that in itself is really, really cool so I probably love Snapchat the most. For that one element; that connection with people is so much fun.

Speaking of YouTube, I could be wrong, but to me it seems that most bloggers try to be kind of secretive about their sources of income and who is sponsoring them. But you are always open about it. You answer anyone’s questions and you have made YouTube videos and blog posts talking about how bloggers make money. Why do you choose to be so open about that?

There are a few reasons. The most important thing about being a good blogger is that you have to understand your audience. I know my audience are clever. They are not stupid. They know what’s happening when you’re doing a collaborative or a sponsored post. Obviously I declare [when I’m advertising] because it’s so important to declare but if I was trying to be shady about it and secretive, they know what’s going on, they’re clever women. They’re like me. I read blogs. I have to understand that my readers are just as discerning, just as intelligent as I am. So when you speak to them like that and when you’re like “okay, this is how the other side of it works, they really value that honesty.” Also people are nosy. I want to know about those things. I find it really, really interesting when people talk about the business side of things. And it’s funny because when I was in school I hated business. I thought it was so uninteresting and now because I work for myself, I’m all about business. I’m all about projected this and spreadsheet that and I’m always trying to strategize and do a better job at what I’m doing and the funny thing is that I come from a family of teachers. My sisters are all teachers; my parents are retired. My Dad was a teacher, my Mum took care of children with special needs. So none of us came from a business background and when I decided to set up on my own and start my own company they were like what? Because the thing is you can be a sole trader as a blogger but I decided to set up as a company. Which in itself is more difficult but there are more benefits to it. That’s another video that’s coming. I don’t know why there’s this whole cloak and dagger thing in Ireland, we are so afraid of talking about earnings and money and it’s like everyone has to earn to live. So it’s a thing that happens all the time and I feel like it’s really important to lift that veil. Selfishly no one else is doing it so if you’re the person that’s talking about it, you’re going to get a certain amount of attention and people are going to value you. So there’s that that I’m trying to be clever in going “okay this is something that nobody is talking about.” There’s very few things that haven’t been done but because social media is so new and bloggers are so new, there aren’t that many people that are talking about the business aspect of it. And then the other side of it is that I feel like I owe it to my readers, the ones who followed me when it was my little project in my room, deserve to know how and when I’m earning from their attention and their support. So I feel like I owe it to them because they’re so much a part of it. Like they’re the reason why it is my job so I feel like they deserve to know. I do feel like personally, nobody should have to disclose specifically what they’re earning and like I said in my video about it, I’m not a politician, I don’t owe the public to be like “this is what I’m earning.” Not that it’s a crazy amount. Actually, on a side note, I think it’s funny to talk about earning money as a blogger because I think people assume that you’re like “straight up ballin’” which I’m not but if they want to assume that that’s okay. But I think I owe it to them and to see people’s response to my honesty about it was really nice. They seemed to really enjoy it so that was really fun. I didn’t expect it to get the reaction that it did. The reaction blew me away and it really made me think that people are really, really interested in this so I have so many more videos

You’re extremely good to your followers and you always answer their questions from what I can see. What motivates you to be so nice to them?

Because, this is the thing, like I said before, I’m a very confident person and everyone has off days, I have them all the time but I’m comfortable in myself. So I’m so happy to let my guard down. Like to be honest, my guard is always down. That’s kind of always the way that I operate. So if someone asks me a question, I’m fine with answering it if I can. I do it to the best of my ability, I answer people as much as I physically can. Sometimes I miss things, sometimes I miss emails. But on my contact page I give people my email, my Twitter, I would give them my phone number if I could, but I know that I can’t. I used to have my phone number on my about page.


Yeah it used to be there but I actually had to take it off because I shouldn’t have had it there, but it’s fine. Maybe I’ll make a separate one. But I think it’s really important because they’re like the lifeblood of what I do and I think that for me, if I reach out to somebody whose stuff I follow, whether it be a stylist, a musician, a blogger or anything. If I send them something and they respond, whether it’s a question or even just an admiration and they respond, it does create this connection and I like to think that every single time I respond to someone, I reinforce their following of what I do. Obviously I do it for them but it is self-serving in a way because you’re building this connection. So if you think of what I do as a business. If I was a butcher and CiaraODoherty.com was actually a really fancy butchers, and if someone came in and they asked me a question about something and I just ignored them, they’re just going to go somewhere else to get their pork chops. And if you think of it as a business, if you have somebody asking you questions and I know even thinking about it now that I’m neglecting my Facebook inbox, I need to go home tonight and go through that. So things do slip through the net but if you try your hardest, people really really appreciate it. It creates something very real and even if you’re reanswering questions. I’ve seen it with huge bloggers and smaller bloggers when someone asks them a question that they may have answered already and they’re like “ugh I’ve answered this already. It’s like okay I’m sorry, people mightn’t be following your every move. They might want to know where you got your shoes even if you already told someone yesterday, just tell them again. Or link them to the product, it takes two seconds. Now I understand if you were someone like Suzanne Jackson and you have X amount of thousand followers and you’re getting hundreds and hundreds of questions a day. Yes, that’s a problem but maybe you could delegate someone to responding to people. Because if you think about celebrities, they have dedicated people answering fan-mail. Now I’m not at that level, I can manage my own questions which is great but I think it’s so important. Because without your readers it’s just you and your laptop. They’re so important.

So obviously you lead an extremely busy life. Would you say that you’re particularly susceptible to stress?

Do you know what I’m actually not. This is something I’m really passionate about. I feel like there’s this whole glorification of being stressed in 2015 and 2016.

Yeah I agree actually.

Especially in 2016 everyone’s like “I’m so stressed, I’m so stressed.” I’m like yes I’m busy, but there are 24 hours of completely usable time in every day. And I think it’s about prioritising and I understand that it’s stressful and that other people are more susceptible to stress. I do have my struggles with focus. I’ve said this on my blog before and I’ve really opened up and said that I’m an extremely hyperactive person. It lends itself really, really well to things like broadcasting and to YouTube and to blogging because I’m constantly doing different things and I love multi-tasking so so much. But it can be difficult because I become frazzled. I even did it today, I’ll catch myself. Like I’ll start one task, then I’ll start another one, then I’ll start another one. And like seven tasks later I’m halfway through seven and I’ve got nothing finished and that can be a real problem. Especially for someone who has to manage so many different little things, it’s not good. But that’s my own thing that I work on. One thing that I really, really try and be really careful about is stress. Because once you let it in, it becomes your default setting. I know in blogging or in other industries, because creative industries are by nature stressful. Crazy deadlines, everything is always last minute. For me, opportunities come by and they’re like “yeah can you shoot this in like 12 hours?” Or “we want you to fly here, can you do it tomorrow?” And everything has to be taken with a pinch of salt and I always have to make sure that I’m prioritising being calm about things. But it doesn’t come easy to anyone, it doesn’t come easy for me. I do things like meditation, I exercise a lot, literally not for my weight but for my mental health. I shouldn’t say this because it’s terrible but if you have a dog like a Labrador and the Labrador is in the house all day, it just tears up the sitting room and you’re like “oh my god.” So you just start to let the Labrador out in the morning and it runs around the garden like a lunatic and then it comes inside and it’s chill. So, for me I go to spinning classes in my local gym and like it’s the most intense, sweaty workout. Everyone’s like “ugh spinning” and I did it once like five years ago and I hated it. But now it’s so, so important. Because I just get all of my energy out. That’s so important, I need to do it! So I think being really clever about things like that, stress is always going to happen, but if you make sure that you’re taking care of your body, taking care of your mind, you’re so much better equipped to deal with it.

So what has been your favourite opportunity that has resulted from your work?

There have been lots of moments that have been really, really special. Particularly in 2016. It was only late 2014 to 2015 that I decided to really treat my blog as a business. It was around the same time that I went freelance and started focusing on it full-time. I still do a little bit of TV stuff but the blog is becoming the main focus. So there have been lots of amazing things. I think that one of the most special things about it is the travel opportunities. In 2015 I went to Munich with Thomas Sabo, in 2016 I went to Paris with Thomas Sabo and I went to Paris with Grey Goose. I mean they sound super glamorous, really they’re just where you go for a couple of nights, most of the time it’s just one night. It’s even more tiring than doing collaborations in general which can be quite strenuous. But doing them overseas is even more tiring. But it’s the fact that you’re getting to do something like that. Travelling is expensive, so when a company is paying money to fly you somewhere like that, it feels so, so special. That and also the people that I get to work with. Whether it be photographers or just creatives in general, that’s always really, really special. I think one of the highlights probably would be the travel but on a more personal note, getting messages from people about things where they’re like this has helped me, or like I think sometimes comments and messages online happen a lot and I appreciate all of them. But when someone emails you and they say X,Y and Z has helped me with A,B,C, it’s such a nice feeling. And I’ll never forget those moments because they’re just so special. So stuff like that, I live for that. But there have been a lot of cool moments in 2016. Travel has been a big one, but also the intimate moments that I’ve had with my readers and the connection I’ve built with them, I feel like is at its biggest now. So that’s been fun.

As one of your readers, I would definitely say that you are so nice to your followers and meeting you was an amazing experience because you were just so genuine. Like you were the person that you see running the blog and behind the Snapchat, it was so nice to see.

I think some people do get a little bit confused. You can have so many followers online and you can have a certain amount of mystique surrounding bloggers. Sometimes they can feed into that themselves. They can feed into their own hype and their own ego and it’s not a good thing. I think it’s good, like I said, to always be confident and always be proud of what you’ve done but when I look at my readers I’m like your life is just as interesting as mine is. You’re just as interesting, you’re just as talented. Just because you’re not putting it out there online it doesn’t mean you’re not doing amazing things in what you do. Your story is probably just as interesting as mine, I just happen to be speaking about it. So when I look at people, I never ever think you’re a follower and I’m a blogger. I just think like you’re a person and I’m a person and I can probably learn just as much from you as you can from me. And I think it’s really important not to forget that. Because again, when national and international bloggers get really big, just like anyone, I don’t want to be hating on my own kin. But when someone gets really big, there is always an issue of ego. And it can go really, really well or it can go really really badly. And it’s all to do with someone’s specific personality and I’m really happy that, if anything, doing what I do has made me… Like I’ve always been really friendly and really social with everybody but I feel like I just love the people I’ve met through it, it’s so much fun. Like literally earlier today bumping into Amy in Arnotts who I’d chatted to over Snapchat but I’d never met in person and she was like “hey!” And we just had a chat it was lovely!

Yeah I’d say that is lovely.

It was so nice. I meet people on nights out as well which is hilarious. Like I don’t want to meet followers when I’m drunk, because obviously I don’t want to portray that, but I think they get an idea and I’m just like “hug me!” I’m probably way too overfamiliar.

Finally, what would you say, if anything, to those remaining few people who don’t actually believe that blogging is a real career.

Oh honey, the cheques are real! Sorry, let me rephrase that. Okay I understand that there are people who discredit it. But there’s absolutely no way that you can discredit the industry that blogging is. It is booming. And I’m not saying that I’m booming and I’m not saying that I’m like fucking laughing my way to the bank, because that’s not what it is. But the money that blogging generates, the amount of sales that bloggers refer, either by recommending something on Snapchat, or by directly linking something, the influence is so real. And it was very real for a long time. Only in the past two or three years, has the fashion industry and not just fashion, now we’re seeing other things. I did a collaboration with AIB, which I’ve been with since I was in college so it was a natural thing. But it’s not just fashion now, it’s any consumer based product in general, understand the huge, huge selling power of digital influencers and bloggers. So if anybody discredits it as a business, just look it up. Look up blogging as a business and you’ll get some staggering figures. And for me personally, if it wasn’t a viable business, I wouldn’t be able to pay my rent. And for some mad reason, well not a mad reason, I am able to work through my blog and I feel like there’s so much money to be made in it. But one has to be so clever about how they do it because if I wanted to just make money, I would have said yes to a lot of different job offers that I have said no to. There was one thing in particular that came in which was bigger than any particular job that I had taken on. Because of the nature of the product which I didn’t really like, I said no to it. And I said no to more money than I was ever offered before, which was probably really ridiculous. And I’m probably going to regret that in January when everyone’s broke. Because freelancers always take a hit in January FYI. Everyone out there who’s a freelancer, I feel you in January and February, it’s tough. But oh my god as a business, it’s very real. It’s huge! I can’t believe I ended up falling into the industry that is blogging. Because I never knew it existed when I first hit publish. And that’s why I think that so many people are starting blogs now because they see the industry. But it’s not just about knowing the industry, you need to know how to do it organically for it to be actually successful. But yeah, it’s a huge business, it’s crazy.

Well thank you so much for talking to me, I really enjoyed it.

Thank you for having me!

I’ve really enjoyed it and I really appreciate you sitting down to speak to me it’s been really cool to speak to Ciara O’Doherty who I’ve been following for a long time.

It was so much fun! We’re going to have another glass of prosecco I think.

Definitely, yes.

Now, listen to the interview below:


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